Marketing News | Marketing Week
WEBExplore Marketing Week. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Latest Articles - Marketing Week
WEBAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the universal lessons to be learned from our Brand of the Year candidates to Typhoo adopting a challenger mindset, it’s been a busy week.
Seven principles of effective marketing communication
WEBOct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
The best marketing campaigns of 2023: Part 1
WEBDec 4, 2023 · The movie broke box office records for the highest opening weekend of 2023, estimated to be £293m worldwide. It is also the highest grossing movie of the year (so far), with global sales passing $1.4bn. It’s had a major impact on cinema advertising too. While not exclusively down to Barbie, AA/Warc data suggests cinema advertising is ...
The best marketing campaigns of 2022: Part 1
WEBDec 6, 2022 · But rather than shy away from the challenge, Boots attacked it head on, with ‘Summer Better Be Ready’ becoming its biggest summer push to date. Indeed, the marketing budget for the brand’s 2022 summer drive was 20% higher than 2021’s ‘Feel Good as New’ campaign. It was also the first campaign to be launched as part of the …
Coca-Cola marketers add innovation to ‘primary focus’
WEBApr 25, 2022 · Coca-Cola had been restructuring its leadership team since August 2020 to better “capture growth in the fast-changing marketplace”. Innovation looks set to remain a key focus for the business going forward, despite the current inflationary environment. “We have a bias to invest [sic] behind our brands in marketing innovation,” said Quincey.
Marketing Analysis | Marketing Week
WEBJun 21, 2019 · Marketing Leadership. Strategy. Design & Branding. Marketing Effectiveness. Market Research. Price Strategy. Product & Service Innovation. About Marketing Week. In-depth features, interviews and insights into marketing’s biggest issues.
The best marketing campaigns of 2021: Part 1
WEBNov 30, 2021 · The metric peaked at a score of 14.1 on 17 July. In the third quarter of 2021 – after six months running the campaign – Airbnb posted its highest ever profit, with net income up 280% year on year to $834m (£618m). Adjusted EBITDA broke the billion dollar barrier for the first time, as the business reached a “major milestone” of 1 ...
How TUI’s marketing team ‘futureproofed’ the brand
WEBThe team set out to define the brand’s purpose and strategy – futureproofing it for least five years – launch a global ad campaign, modernise the brand identity and drive traffic, all while keeping spend to a minimum. TUI developed its brand strategy in-house, broadening the appeal with an emotionally resonant purpose to create ‘the ...
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WEBCX50: The UK’s top customer experience professionals. Marketing Week offers the latest marketing news, opinion, trends, jobs and challenges facing the marketing industry.