Aldi is unveiling a huge packaging refresh by putting its name on nearly every product and launching its first-ever namesake brand. Over 90% of Aldi's products are private label, and while they will ...

Built on years of shopper feedback, the redesign gives more than 90% of products a unified look — with some even carrying the nicknames shoppers already use. Stephanie Gravalese is a food and beverage ...

Shopping at Aldi has been compared by many on the internet to stepping into an alternate universe. The packages lining the shelves look nearly identical to well-known brands, but everything is just a ...

As Aldi expands across the United States, so does its name recognition. Now, that name will be stamped on all of its own products. Aldi announced Wednesday sweeping changes across its product ...

Both Aldi and Trader Joe's have loyal grocery shoppers, but Aldi has picked up an especially good reputation among its devotees for being a cheap supermarket, and it extends beyond the various Aldi ...