The online retailer said 2025 was the biggest Prime Day ever, with more than $24 billion in estimated sales. Prime Day lasted four days this year for the first time, with more items sold than ever before. The most common purchases include kids apparel, home security products, and school supplies.

The four-day summer sales event officially ends tonight, Friday, July 11. This is the tech giant's 11th Prime Day event during which the online retailer offered up millions of deals over more than 35 categories including electronics and kitchen , apparel and accessories.