WhatsApp has announced a series of new features that will change the way people interact with brands on the Meta-owned messaging platform and give companies more chances to cash in on user engagement.

WhatsApp will ditch the service’s annual subscription fees, after founder Jan Koum admitted that the $1 per year payment concept “doesn’t work that well.” As a result of ditching the payment model, ...

WhatsApp, the popular mobile messaging service, has said it will start charging users of its iOS app an annual subscription, as with other platforms. Jan Koum, the WhatsApp's chief executive, was ...