John Ternus’ first CEO memo, iPhone 18 Pro colors, iPhone Ultra delays, MacBook Ultra teased, Devs can drop Intel, Apple’s ...

Wall Street analysts have Apple pinned at fair value with a flat consensus target, but nine consecutive earnings beats and a ...

After 15 years as CEO, Tim Cook this week stepped aside, replaced with longtime executive John Ternus.

Apple said in a Monday filing that trade secrets fed into an AI agent or model that learns from them may create "irreversible ...

Investors who are interested in this dominant consumer tech business should pay close attention to the factors that matter most to its investment thesis.

Apple's now-former CEO transformed his company's bottom line with this ongoing investment.

"With these frameworks and new chips, developers can run and fine-tune large AI models locally on their Mac," Apple said.

The Mac mini and Mac Studio occupy two distinct points in Apple’s lineup of desktops, but lately, they’ve had something in ...

John Ternus' first day as Apple CEO comes at a critical juncture for the iPhone maker, with memory prices soaring and AI ...

Apple’s entry into the foldable market seen as a big potential stock catalyst. Apple stock AAPL rose about 3% on Tuesday as ...

For better or worse, Tim Cook's legacy is likely to be determined by something we don't really know the answer to yet: the ...

Apple Watch Series 12 rumors point to the potential return of ceramic cases and new health sensors. Track the latest leaks ...