The Sydney Sweeney American Eagle ad and its resulting controversy shows it's important to focus your energy on what is increasingly more important to consumers.

Sydney Sweeney's sexy persona came out in a recent American Eagle campaign touting her "great jeans" - but the ad sparked controversy and backlash amongst social media users. From claims of over-sexualization to accusations of promoting eugenics,

Americans Eagle shares rose more than 23% on Monday, Aug. 4, after President Donald Trump praised its controversial ad starring Sydney Sweeney.