So far, most everything about As Ever has a deeper meaning. Much ado has been made about Meghan Markle’s relaunched lifestyle brand, As Ever—including its logo, which has a deeper meaning than one might pick up on at first glance.

Meghan Markle included a sentimental nod to her husband Prince Harry in the logo for her lifestyle brand As Ever, formerly known as America Riviera Orchard.

Princess Lilibet has made a rare appearance alongside her mom, Meghan Markle, in a new photo featured on Meghan’s newly launched website for her lifestyle brand, As Ever.

Kevin Mazur/Getty Images Meghan Markle is fully embracing her new era. The Duchess of Sussex, 43, shared an inspiring new Instagram post on Thursday, February 20, that appeared to tease the first product under her newly rebranded company,

Meghan Markle recently unveiled her rebranded lifestyle brand, As Ever, and its new logo is packed with subtle nods to her family and personal history. The design features a palm tree encased by two hummingbirds.

The poignant choice of hummingbirds in the As Ever crest isn't the only tribute to Harry in the As Ever logo. In a 2022 interview with The Cut, Meghan recapped how two palm trees on the property of their Montecito home caught her husband's eye when they first toured it.