Starbucks, Niccol
Starbucks CEO, Brian Niccol, promises a return to the golden age of Starbucks
In a new memo, Niccol offers a clinical deconstruction of what’s going wrong at the coffee chain—and hints as to how he plans to make it right.
New Starbucks CEO Brian Niccol outlines priorities to end coffee chain's slump
New Starbucks CEO Brian Niccol will focus on improving the chain’s U.S. business in his early days on the job before he moves to fix its issues abroad, according to an open letter published on Tuesday.
New Starbucks CEO Brian Niccol To Focus On US Market Revival Ahead Of Global Overhaul
New Starbucks CEO Brian Niccol revealed he will initially focus on company's business in the U.S. before turning to the international market.
New Starbucks CEO Brian Niccol wants to fix confusing menu, long waits for coffee
On his second day in charge, new Starbucks chief executive Brian Niccol wrote a letter to customers, employees and shareholders saying his focus in his first 100 days will be “getting back to Starbucks.
Starbucks CEO Brian Niccol debuts new US plan to keep you in stores longer
Starbucks CEO Brian Niccol is narrowing his focus on the company's U.S. business during his first days at the helm of the coffee giant. Part of his focus will be making stores more inviting.
Starbucks’ CEO Brian Niccol aims to revive cosy coffeehouse charm amid digital shift
In an open letter, Brian Niccol said Tuesday he wants to once again make the cafes “inviting places to linger” with a clear distinction between dine-in and to-go service.
Starbucks CEO Brian Niccol shares career advice: 'It’s a cliché, but you absolutely have to believe...'
Brian Niccol also opened up about what set him apart from other candidates when it came to getting the CEO role at Starbucks. He said that it was his confidence and a five-word phrase he used that convinced recruiters that he was indeed perfect for the job.
New Starbucks CEO Brian Niccol should focus on these things, say leadership experts
We caught up with three experts to weigh in on what leaderships lessons Brian Niccol can apply as he takes over as CEO of Starbucks.
New Starbucks CEO Brian Niccol lays out vision for success
Brian Niccol officially started his role as Starbucks's (SBUX) new CEO this week. Senior Reporter Brooke DiPalma joins Catalysts to discuss Niccol's vision for the company as it struggles with weak sales and how his experience as Chipotle's (CMG) CEO could influence the direction of the coffee chain.
New Starbucks CEO Brian Niccol promises to ‘refocus’ brand back to a ‘welcoming coffeehouse’
In an open letter to Starbucks customers, employees, and investors, Niccol admitted that the company has “drifted from its core”
Brian Niccol lays out his early vision for Starbucks
The coffee shop chain’s new CEO, on his second day in the job, is promising improvements to operations and marketing. “We’re getting
New Starbucks boss lays out plan for first 100 days: ‘We’re refocusing’
We’re getting back to Starbucks. We’re refocusing on what has always set Starbucks apart,” Niccol said, adding that coffee is ...
Starbucks turns to a celebrity CEO as it struggles to define itself for an era of mobile orders
Fifty-three years after its founding, Starbucks is unhappy with what it’s become – and trying to figure out how to meet ...
New Starbucks CEO Brian Niccol Used a Confident 5-Word Phrase to Help Him Get the Job. It’s a Lesson in Emotional Intelligence
It wasn't just what Brian Niccol said that convinced the Starbucks board to make him the company's next CEO. It's that he had ...
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The Motley Fool: Starbucks’ new CEO — from Chipotle
Starbucks has been struggling with weak demand in both the United States and China, its two key markets; activist investors ...
Investor’s Edge: Optimism is growing after Starbucks gets its new CEO
Despite its more than 20% surge the day Niccol was announced as CEO, Starbucks is still 11% off its 52-week high and 24% off its all-time high reached in 2021. Furthermore, Goldman Sachs’ bullish view ...
Starbucks’ New CEO Seeks to Restore Cafe Vibe After Pivot to App
Starbucks Corp. new Chief Executive Officer Brian Niccol said he plans to redouble efforts to improve the company’s physical ...