The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Brian Niccol, who took over as CEO in September, told analysts on an earnings call this week that the company's financial results "were very disappointing" as sales at U.S. stores opened for at least a year declined 6%, which was driven by a 10% decline in ...
Starbucks CEO Brian Niccol is in the biggest fight of his career
Starbucks (SBUX) new CEO Brian Niccol is in the biggest fight of his decorated career. The former Chipotle (CMG) CEO is now knee deep into picking apart the struggling operations of Starbucks in a bid to revive the coffee giant’s financial fortunes.
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Starbucks CEO Brian Niccol shared more details about the company’s turnaround strategy during the company’s quarterly conference call on Wednesday.For three straight quarters, Starbucks has reported declining sales.
Brian Niccol wants to make Starbucks a coffee shop again, but also a faster one
On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a “full-court press”
Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work
CEO Brian Niccol has a plan to “bring back Starbucks.” Starbucks’ new CEO, Brian Niccol, has been on the job for less than two months, but he’s already making some significant changes to turn the company around.
The burrito king in coffee land: Starbucks CEO Brian Niccol’s most important job is fixing the bad vibes
The vibes are off at Starbucks.  Baristas are overworked as they try to churn out a constant stream of complicated ...
Your Coffee in Four Minutes: Here's Brian Niccol's Plan to Revive Starbucks
Beata Zawrzel / NurPhoto via Getty Images New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the ...
Your misspelled name may be coming to a cup of Starbucks near you
The new Starbucks chairman and CEO Brian Niccol hopes a shot of nostalgia and a sharpie will help the coffee giant break out ...
Starbucks CEO: Plans underway to pause price increases, remove iced energy drink, make coffee in 4 minutes or less
New Starbucks CEO Brian Niccol is trying to tackle baristas, customers, and investors' biggest problems after the chain ...
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How Starbucks plans to get back to being a coffeehouse
The coffee giant thinks ceramic mugs, a coffee condiments bar and comfy chairs are a good start toward improving its in-store ...
Starbucks CEO's plan to fix the chain includes coffee in 4 minutes and comfy chairs
"When we get back to our core identity and consistently deliver a great experience, our customers will come back," Starbucks ...
Chipotle's Growth Cools: 3 Questions the Burrito Roller Needs to Answer
Chipotle posted same-store sales growth of 6%, which contributed to revenue's 13% rise to $2.79 billion, though that fell ...
Brian Niccol has to get hold of 200,000 Sharpies so he can bring back a classic Starbucks tradition
Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...