Starbucks, Sharpie
The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent leadership changes. Brian Niccol, who took over as CEO in ...
The vibes are off at Starbucks. Baristas are overworked as they try to churn out a constant stream of complicated ...
Beata Zawrzel / NurPhoto via Getty Images New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the ...
Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...
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Unfortunately it’s not as simple as going to Staples and picking up some Sharpies,” Niccol said. “That’s the power of our ...
Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win ...
On his first earnings call as CEO of the coffee chain, Niccol outlined plans to improve the comfort of its shops, a ...
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Investors are expecting that Niccol will share more details about his turnaround strategy during the company’s conference ...
Starbucks (SBUX) new CEO Brian Niccol is in the biggest fight of his decorated career. The former Chipotle (CMG) CEO is now knee deep into picking apart the struggling operations of Starbucks in a bid ...
It’s one of several changes Starbucks has made under new CEO Brian Niccol, who took over the struggling company in September.
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