Buffalo Bills owner Terry Pegula and general manager Brandon Beane took questions about the state of the roster, including some specifically about wide receiver Keon Coleman, at Wednesday’s news conference intended to address the firing of Sean McDermott as head coach after nine seasons.

The Blue Army appear to favour a longer-term appointment or the continued autonomy of King himself, in spite the club legend not handling a fixture so far. They fear that Coleman's possible arrival could signal a backwards step for a club already grappling with mid-table obscurity, along with looming financial and points penalties.

A high-profile transfer WR and rising NIL star has landed among the nation’s elite for 2026, per On3.