Wisconsin football hires Badgers administrator

Who is new Wisconsin football GM Marcus Sedberry, and what does he bring to Badgers?
Sedberry will oversee roster management, contracts, revenue-sharing plans and general operations for the Badgers.
Wisconsin football hires new general manager
Wisconsin football is hiring Marcus Sedberry as its new general manager. The news was first reported by ESPN's Pete Thamel on Monday afternoon, then later confirmed by both On3 and 247Sports.
Wisconsin football hires Badgers administrator as general manager
Badgers coach Luke Fickell has found a new leader for the front-office side of his program. Here's what you should know.
Sources: Wisconsin is set to name Marcus Sedberry as the... - ESPN
Sources: Wisconsin is set to name Marcus Sedberry as the football program’s new general manager. He’s overseen football at Wisconsin the last three years as deputy AD/COO and been hands on with the program’s contracts.
Marcus Sedberry named general manager for the Wisconsin Badgers football program
MADISON – Marcus Sedberry, who was announced as Wisconsin football’s general manager Monday, is very familiar with the program though he hasn’t been on staff.
Football: Badgers appoint Marcus Sedberry as general manager for 2025-26 season
Wisconsin football announced Feb. 17 the hiring of Marcus Sedberry as the program’s new general manager. Sedberry has been involved in Wisconsin football operations for the past three years as both the deputy athletic director and chief operating officer.
Report: Wisconsin football promotes Marcus Sedberry to general manager
The Wisconsin Badgers have a new general manager in place. According to a report by Pete Thamel, the Badgers are making Marcus Sedberry the team’s general manager. Prior to this role, he’s been at Wisconsin for the last three seasons as a deputy AD and COO.
Marcus Sedberry named Wisconsin football’s first-ever general manager
Marcus Sedberry, who has a wealth of football-specific experience having held football operations positions with the Philadelphia Eagles and at Baylor University, has been appointed to be the first-ever general manager of the Wisconsin Badgers football team,
Wisconsin Football Hires Marcus Sedberry as GM of the Badgers
The Wisconsin football team has their new GM after Maximus Stienecker left the Badgers to become the Executive Director of Player Personnel for the USC Trojans a few weeks ago.
Wisconsin football coach Luke Fickell discusses Badgers new general manager hire
Fickell prioritized that experience and proximity to the program during the hiring process. "Marcus is somebody that's been close to the program that we know well," Fickell told the Mike Heller Show on Monday afternoon.
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