A British probe into Google has opened by a watchdog agency as its first ivestigation under a new law over Google's search and advertising services on some European consumers.

Britain will use new regulatory powers to investigate Google's search services to see how they impact consumers and businesses, including advertisers and rivals, following U.S. calls to break up the tech giant.

Britain’s competition watchdog says it’s investigating Google’s search ad business, adding to global scrutiny that the U.S. tech giant is facing