After a $117.6 million domestic start and promising word of mouth from its opening weekend, it looked like "The Fantastic Four: First Steps" could at least be a step in the right direction for Marvel Studios after two years of inconsistent box office returns.

First Steps and how the company considers it an original property. What did Disney CEO Bob Iger say about sequels and new IP? Disney had an important earnings call on Wednesday morning during which Iger spoke about the company’s future.

I know we're all sick of talking about the Box Office when it comes to movies, but optics and perception are important so I wanted to briefly discuss how we're looking at Fantastic Four and Superman and Thunderbolts and even Captain America Brave New World all wrong.