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adidas, Tennessee and Josh Heupel

On3 on MSN · 4h

Josh Heupel reacts to Tennessee switching back to adidas: ‘We’re fortunate’

After a decade with Nike, Tennessee is preparing to return to its former apparel partner. The school agreed to a lucrative 10-year deal with adidas this week, starting in 2026, which will make the Vols the company’s flagship university.

Knoxville News Sentinel · 8h

What Tennessee football coach Josh Heupel said about Vols' change to Adidas

Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a benefit to his program.

Tennessee Vols switching back to Adidas after it sunsets its apparel deal with Nike

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel provider.

7hon MSN

Check out our 12 favorite golf belts for 2025 from Nike, Adidas, Peter Millar and more

Check out the best golf belts that you can buy in 2025, including offerings from Nike, Adidas, Peter Millar and more.

2d

Nike’s shocking decision opened the door for Tennessee Volunteers' blockbuster Adidas deal

That’s the reality behind the Volunteers’ upcoming apparel switch from the Swoosh to Adidas' three stripes, according to ...

Adidas to Replace Nike as University of Tennessee Outfitter in Ten-Year Deal

Adidas reached an agreement to replace Nike as the athletic outfitter of the University of Tennessee, effective July 1, 2026, ...

1hon MSN

Nike Drops $50 T-Shirts for Three Women's Tennis Players

Nike continues to elevate women's sports with its latest marketing campaign that is tapping into the star power of tennis players.

3d

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

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