The new Starbucks strategy: Will CEO Brian Niccol’s plan work?
Starbucks' new chief executive announced a series of changes this week aimed at drawing back customers as the company navigates unionization pressures, declining foot traffic, and frequent leadership changes. Brian Niccol, who took over as CEO in ...
Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work
One of the most recent—and notable—changes is that the company intends to bring back a “human touch” by writing customer names on their coffee cup. Originally, the idea was to “honor everyone who walked through the door as an individual.” That’s according to Starbucks, which adopted the practice in 2012.
7 ways that Starbucks CEO Brian Niccol plans to change the coffee chain
Starbucks investors heard more details about CEO Brian Niccol's plan to bring back customers to U.S. stores. Many of the changes are meant to help Starbucks cut service times down to under four minutes.
Your name could be hand-written on Starbucks cups again: Sharpies are returning, CEO says
Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.
Starbucks CEO Brian Niccol is in the biggest fight of his career
Starbucks (SBUX) new CEO Brian Niccol is in the biggest fight of his decorated career. The former Chipotle (CMG) CEO is now knee deep into picking apart the struggling operations of Starbucks in a bid to revive the coffee giant’s financial fortunes.
Starbucks in Need of Fundamental Changes, CEO Brian Niccol Says
Starbucks’ new CEO Brian Niccol spoke for just about six minutes in a pre-recorded video released Tuesday afternoon. In it, the former Chipotle head promised further updates when the company unveils its Q4 results on October 30.
Starbucks CEO needs 200,000 Sharpies to bring back an old tradition
Starbucks CEO Brian Niccol is tracking down Sharpies for an old company tradition. 'Alien Signal' Deciphered by American Father-Daughter Team Frazz by Jef Mallett Saints punter Matt Hayball fools Panthers on fake punt I Asked 6 Chefs the Best Way To Cook Bacon—They All Said the Same Thing Final Polls Are Out,
The burrito king in coffee land: Starbucks CEO Brian Niccol’s most important job is fixing the bad vibes
The vibes are off at Starbucks.  Baristas are overworked as they try to churn out a constant stream of complicated ...
Your Coffee in Four Minutes: Here's Brian Niccol's Plan to Revive Starbucks
Beata Zawrzel / NurPhoto via Getty Images New Starbucks CEO Brian Niccol on Wednesday detailed his plan to revive the ...
Somewhere Amid the Frappuccinos, Fans Say Starbucks Lost Something
Customers are turning away from the coffee giant, and its new chief executive, Brian Niccol, has to figure out how to get ...
Starbucks is going retro to make customers feel welcome again
Starbucks is bringing back hand-written names in Sharpie on cups and self-serve stations with sugar and cream to try to win ...
Starbucks CEO pledges to fundamentally change strategy as sales fall for third straight quarter
Investors are expecting that Niccol will share more details about his turnaround strategy during the company’s conference ...