Starbucks discontinued the practice of handwriting orders and names on cups in 2020, during the height of the pandemic.

New CEO Brian Niccol said it is clear that Starbucks ( SBUX) needs to fundamentally change its strategy to win back customers ...

Starbucks CEO Brian Niccol on Wednesday told ... fell for the third straight quarter in North America. The Seattle-based company’s strategy to drive demand through promotions and improved ...

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S. locations, adding more ...

Starbucks CEO Brian Niccol has simple plans for reviving ... Nov. 7 at locations owned and operated by the company in North America, part of Niccol’s scheme to streamline the company’s bloated ...

Beginning with the release of its holiday menu on Nov. 7, Starbucks will no longer charge customers extra for soy, oat, ...

Brian Niccol, the struggling company's new CEO, on Thursday shared his vision of Starbucks becoming "a ... owned and operated cafes across North America. The option to pick oat, soy or coconut ...

(Mark Lennihan/The Associated Press) Starbucks brought in former Chipotle CEO Brian Niccol earlier this year to tackle ...

Starbucks (SBUX) CEO Brian Niccol is looking to set the ... impacted consumer spending" in the preliminary results. In North America, same-store sales dropped 6% as foot traffic declined 10%.

In North America, customer transactions were down ... Formerly the CEO of Chipotle, Niccol was named the CEO of Starbucks in August, replacing Laxman Narasimhan. Last week, Niccol discussed ...