The Macy's Thanksgiving Day Parade, a century-old tradition, takes place on Thursday, November 28 at 8:30 a.m. and promises to be the biggest yet.

The 2024 Macy’s Thanksgiving Day Parade will feature a cavalcade of stars. Performers and celebrities who will be attending the annual parade were announced Nov. 1 on TODAY. Actor Alison Brie will cut the ribbon to kick off the parade, which will take place Thursday, November 28 at 8:30 a.m. ET, marking the 98th year of the event.

One of the most important annual holiday traditions is waking up early on Thanksgiving Day to start (or continue) prepping the family meal while watching the vibrant floats in the Macy’s Thanksgiving Day Parade go by.

The 2024 Macy's Thanksgiving Day Parade will feature performances by T-Pain, Jimmy Fallon & The Roots, Dan + Shay, Ariana Madix Idina Menzel and more.

Ralph Bavaro/NBC The Macy’s Thanksgiving Day Parade returns this year for the 98th edition of the iconic holiday celebration. The parade will kick off the holiday season starting at 8:30 a.m. ET on Nov.

The calendar has flipped to November, which means it’s time for America to come together and perform its most patriotic civic duty: to gather ‘round the TV and watch the Macy’s Thanksgiving Day Parade so we can avoid talking to the in-laws.

While financial terms of the three-year appearance weren’t released, CNN noted that having a presence in the parade generates the “equivalent of $2.25 million in advertising for a brand.”

Balloons for the 98th Macy’s Thanksgiving Parade got their first test flight during Balloonfest at Met Life Stadium on Saturday. The annual event gives a sneak peek of new balloons and allows handlers to take them on a field test ahead of their parade debut.

Competitive dancer Charli D’Amelio and ballet dancers Tiler Peck and Roman Mejia will also perform. Jonathan Bennett, Liza Colón-Zayas, Tom Kenny, Ginna Claire Mason, and members of the New York Liberty with Ellie the Elephant will also make special appearances.