Walk into the 3x1 denim shop on Mercer Street any afternoon, and you could be forgiven for mistaking the boutique for a high-class factory. Along the entire side of the loft space, cosseted as if in a ...

Blue jeans were initially made for workers who trekked west in hopes of striking gold—literally—or making their living as cowboys and miners. Which means that they were specifically designed to ...

Victor Cruz has made another fashion play. The New York Giants player, who fronts Givenchy’s fall 2015 campaign, has partnered with denim line 3X1 on a capsule collection that will be available this ...

PATCHED UP: For style-conscious women, waiting three to six weeks for a custom pair of jeans made by 3×1 can seem like eons. So Scott Morrison, the New York-based denim brand’s founder, concocted a ...

I actually have a pair of 3x1 jeans that have become my go-to pair of dark denim. They're washed absolutely perfectly and fit super well despite being ready-to-wear as oppose to their super luxe ...