Strategic account management is a process that allows a business to create a win-win alliance with its most significant customers. Businesses that choose to follow a strategic account management ...

You’re probably familiar with the Pareto principle: the idea that 80 percent of your sales comes from just 20 percent of current customers. Identifying that 20 percent — and devising a plan to keep ...

KARE, as you probably guessed, is an acronym that provides an excellent model for sales managers and salespeople to apply when planning account management strategies for current customers as well as ...

Milind Katti is the Co-Founder and COO of DemandFarm. A company that build digital tools for strategic account management. As organizations try to stay ahead of the market and build future revenue ...

Excerpted from “SAM-Legal: Turning Key Clients Into Strategic Accounts, a Guide to Law firm Strategic Account Management” by Steve Bell and Silvia Coulter. This excerpt, from an early chapter in the ...

PSNI Global Alliance has reinforced its mission for the highest worldwide standards with the introduction of its Strategic Account Specialist (SAS) Certification. The SAS certification is the third ...

Quick: What is your total net worth? For many high net worth individuals, that’s a complicated question to answer. To find a total net worth, you need to consider all your assets. Not only do these ...

What is your business's culture? Similar to the culture of a country, every business has its own unique set of values, norms and behaviors. A business's culture can evolve over time. It's evolution is ...