“Everyone has a plan until they get punched in the mouth.” This gem from heavyweight boxing legend Iron Mike Tyson also applies to AdWords account strategy, especially when starting a new account.

Google Adwords is reminding its advertisers about the landing page quality guidelines. The guidelines stressed the importance of directing users to good quality landing pages which immediately tells ...

Google made two announcements on Thursday. One impacts advertisers using third-party click measurement systems. The other affects advertisers who haven’t converted their sites to HTTPS yet. Google has ...

Advertisers and agencies without enterprise-level access to the Google Suite can now access and benefit from the integration between Optimize and Google AdWords. A visual editing tool created by ...

Google announced at their event yesterday that they are opening up a beta within Google AdWords to let your search ads lead to landing pages powered by AMP. Google said "we're launching a new AdWords ...

Google is giving notice to AdWords advertisers that AMP landing pages are on the way in two weeks. AMP landing pages for AdWords were first introduced this past year, at which time Google also gave ...

Google announced that it would start to include landing page load time as a Quality Score factor a few months ago, and the change is slated to take effect by mid-June. This is important, as Barry ...