The latest update to Premiere Pro, Adobe’s popular video editing software, released yesterday includes new tools for editing 360 degree video and stereoscopic VR video. Adobe’s Premiere Pro is one of ...

UPDATE (June, 21, 2017): Adobe announced today that it has bought all SkyBox technology from Mettle and brought on the company's co-founder Chris Bobotis (featured below) as director, professional ...

In a bid to strengthen its virtual reality offerings, Adobe is buying SkyBox technology from VR software company Mettle. Mettle makes plugins that enable 360-degree and VR tools for Adobe’s Creative ...

The clapperboard has been a staple of Hollywood filmmaking for decades. But in an era of virtual reality (VR) 360-degree video, the simple tool may not be enough anymore, and new tools are needed. In ...

Adobe on Friday announced that it's buying Oculus Medium, a virtual reality authoring tool born from Facebook's Oculus division, in bid to ramp up its VR strategy. Financial terms of the deal were not ...

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Adobe Systems, the biggest name in software when it comes to professionals who edit photos, produce videos, and create illustrations, is now interested in virtual reality. The company showed off a new ...

Adobe believes that the metaverse is going to blur the distinctions between the digital world and the physical world, and it wants to provide the tools to enable that. That’s one of the main messages ...

Adobe is hosting its MAX conference this week — and, as usual, it’s using the event to show off some of its latest experiments. Indeed, Adobe even has a special keynote just to show off its craziest ...

Marketers spend almost 10% of their budgets on analytics, more than any other single area. But they only use 1-3% of the data they collect. That's a massive problem, and it's precisely why Adobe ...