A number of prominent companies have scaled back or set aside the diversity, equity and inclusion initiatives that much of corporate America endorsed following the protests that accompanied the Minneapolis police killing of George Floyd, a Black man, in 2020.

Emboldened by a U.S. Supreme Court decision that outlawed affirmative action in college admissions, conservative activists have used the courts and social media to target workplace programs. They've targeted corporate sponsorships,

Target joins a growing number of US companies including Meta, Walmart and McDonald’s in retreating from work on racial and gender equity amid mounting pressure from Trump and other conservatives. The president has said programmes that seek to reduce discrimination against minority groups in the workforce are “illegal”,