Alzheimer’s Society has been rebranded to banish ideas of dementia as an “older person’s disease” and make the charity accessible to a wider and younger audience. ... The new logo sees a symbol ...

Our brand is much more than the Alzheimer’s Society logo. It’s how we look, how we sound, how we make you – our brilliant supporters – feel about us and our purpose. We provide help and hope to people ...

The logo has been designed to be optimistic, bright, clean and approachable, while the strapline, “Leading the fight against dementia”, was developed to convey how the charity works with all diseases ...

Alzheimer’s Society has rebranded in order to cut through in a “bolder way” and move away from its “passive and cold” former image. Alongside the more colourful new brand, the charity is also ...

Our brand is much more than the Alzheimer’s Society logo. It’s how we look, how we sound, how we make you – our brilliant supporters – feel about us and our purpose. We provide help and hope to people ...