Initial participants in the new Apple Manufacturing Academy tell WIRED that the tech giant’s surprising frankness and ...

CoWoS shortages open the door for Chipzilla’s EMIB The dark satanic rumour mill has manufactured a hell on earth yarn ...

The production of iPhones in India is just going to get larger and larger, with a new report saying that Apple has entered ...

Opening a new Apple product for the first time is pretty close to a holy experience. Part of that is because Apple spends so much time perfecting product packaging so it’s simple, elegant and secure ...

Apple is known for its uncompromising demands on quality, and now it appears that the iPhone-maker is helping third-party accessory makers learn the magic of making beautiful packaging too. Apple ...

Apple has once again captured the essence of creativity with its latest launch, the Apple Pencil Pro, which debuted alongside the M4 iPad Pro. This new digital pen is not only an advancement in ...

A new patent application has revealed that Apple is interested in wirelessly charging its devices… while still in the original packaging on store shelves. The technology would also allow for data to ...

Apple is reportedly planning to make a big change to the way it sells accessories for Apple products in its retail stores. The company wants to co-design the packaging for accessories so that it more ...

Anyone who’s purchased anything from Apple in the last decade knows how beautiful an experience unboxing their products is. In fact, there’s a small team at Apple who take the subject very, very ...

Apple's much-anticipated credit card isn't launching until later this summer, but the company has already provided its retail employees with an opportunity to test it out, according to Bloomberg.

Have you seen Apple's packaging lately? It keeps getting smaller and smaller.Take a look, for example, at the retail boxes for iLife (pictured at right.) iLife '04 shipped in a traditional software ...