Apple announced new smartphones, smartwatches and earbuds today, including the iPhone 17, Apple Watch Series 11 and AirPods Pro 3. The brand has launched new phones and wearables every September for ...

Another September, another Apple event. Today, Apple revealed its new iPhone 17 lineup in regular and Pro models, as well as the new and very thin iPhone Air. The company also showed off the new Apple ...

Apple unveiled the iPhone 17 alongside is latest generation of smartwatches and the AirPods Pro 3 during its "Awe Dropping" event on Tuesday, Sept. 9. Apple finally debuted its long-rumored iPhone 17 ...

This is CNBC's coverage of Apple's biggest launch event of the year, where it announced new iPhones and Apple Watches that will go on sale on Sept. 19. The live blog has ended Everything you need to ...

The event has ended, and Apple has officially announced eight new products. As rumored, we got four new iPhones — the iPhone 17, iPhone 17 Pro and Pro Max and the all-new iPhone Air — as well as three ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Apple may be the smartphone market leader in the U.S., ...

How to Get the Best Deal on the New iPhone 17, iPhone Air, AirPods 3, and Apple Watch Series 11, Ultra 3, and SE 3 Orders are now live for all of Apple's new iPhones, AirPods, and Apple Watches and we ...