Executives spend big installing change programs. Too few invest in supporting the behavior change required to make them stick ...

How to change behaviors according to psychology The framework here, along with many of the ideas and terms contained herein, comes from James Prochaska, John Norcross, and Carlo DiClemente's book ...

Behaviour change interventions that are unsuccessful may often be limited by structural constraints. Accumulating evidence across contexts helps to diagnose these barriers. Policymakers should combine ...

Physical inactivity is a leading modifiable risk factor for non-communicable diseases worldwide. Behaviour change strategies to promote regular physical activity draw on social-cognitive theories such ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...

Starting and sticking with a healthy lifestyle is tough. It's a complex proposition with multiple dimensions. There are the challenges associated with behavior change and the difficulty of altering ...

Source: From the collection of Stanford Research into the Impact of Tobacco Advertising The other day I received this email: “I hope you don't mind a 'cold email,' but this [post] in Psychology Today ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...