Isn't it interesting how a single bite of your favorite childhood meal, say a McDonald's cheeseburger and fries, is enough to spark a walk down memory lane? Truth be told, even the commercials ...

On Sunday night, beleaguered fast food behemoth McDonald’s debuted an unusual ad. Using signs from various franchise locations, the spot alludes to things like 9/11 and the Boston Marathon in apparent ...

The 2025 Halloween Marketing Awards, plus insights on why these campaigns worked and the trends shaping brands’ seasonal strategy.

The commercial was originally released as part of a holiday-themed campaign for McDonald’s in the Netherlands and spearheaded by agency TBWA\NEBOKO. “December is often presented as perfect, while the ...

Some social media users in the Netherlands said they couldn't stomach it, so McDonald's has withdrawn an advertisement generated entirely by artificial intelligence. Entitled “the most terrible time ...