Bing Ads has introduced app install ads in a pilot program for all US advertisers. App install ads are ads which encourage searchers to install apps on their mobile devices. The ad format, which is ...

Bing Ads has launched a test for app install ads in the US. The search ads link directly to an app’s download page on either Apple’s App Store or Google Play, store depending on the device the user is ...

You’ll be able to pull up information about content inside any app using the new Bing Search app for Android Microsoft debuted new APIs for Bing this morning, making its knowledge and action graph ...