CNN

A Black-owned holiday decor company wants to make the season bright and inclusive

Madia Willis, Jasmine Hudson and J’Aaron Merchant were all working at the Walmart corporate headquarters in Arkansas in 2019 when they discovered they all had something in common. All three women ...
Essence

7 Must-Have Picks From Black Paper Party's Latest Holiday Collection Spreading Black Joy

Black Paper Party is back to sprinkle even more magic and melanin into your holiday season. The Black woman–founded brand, which provides cultural representation through holiday decor and wrapping ...
The Business Journals

Black Paper Party lands Shark Tank deal with plans to expand its wrapping paper to birthdays and more

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Black Paper Party, an inclusive ...
Inc

After Target Dropped This Black-Owned Brand, Its Founders Reached Customers With This Strategy

It took Black Paper Party four years to reach profitability. It only took three months for the company’s core customer base to get hollowed out. From left to right: J’Aaron Merchant, Madia Willis, and ...