When we hear the word “brand,” most of us think of a logo, slogan, or other identifiable mark. But that’s just one part of the definition. The term “brand” is actually an intangible ...

This is the university’s simplest logo and most recognizable mark. It can be used alone when supported by other identity assets or when the audience is well acquainted with the brand. University ...

Meghan Markle’s lifestyle brand, American Riviera Orchard, faces another trademark setback as it tries to get off the ground. Just days after being denied a trademark for the brand name by the US ...

The issue with the brand's logo comes after the USPTO rejected Meghan's trademark application for the brand name, citing that ...

The firm hired to create the new campaign worked with an Indigenous artist, creating what tourism officials said would communicate all that Arizona has to offer. John Pierce, ASU marketing professor, ...

Markle and her team are reportedly scrambling for new ideas after her recent trademark application was denied.

It does not replace the institution’s primary logo. The secondary mark can be used when ... Likewise, the integrity of the SUNY Cortland brand diminishes when the mark is incorrectly applied. The ...

Lawyers representing a local biltong company are hot on the heels of a Mexican multinational snack foods firm over its ...

Beyond just a brand identifier, the Cadillac logo has become a cultural icon ... And it's left a lasting mark on American ...

Obstacles faced by Meghan Markle in launching her lifestyle brand, American Riviera Orchard, and the delay caused by a logo ...

In 1976, Kodak accounted for 90% of all film and 85% of camera sales in the US. The brand had dominated the analogue photography market for decades – it pioneered the use of transparent photographic ...