Leadership behavior shapes culture long before marketing ever reaches the market. Many leaders think their brand is defined ...

Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. My series on brand and employee believers explored how to create (or identify) ...

Whether you’re undertaking a rebrand or trying to future-proof your company from a potential economic downturn, long-term thinking can often be the antithesis to the way marketing is encouraged to ...

Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...

Avery Block is a brand manager for the Irvine, Calif.-based Claim Jumper restaurants, but she doesn’t work in marketing. Block is part of the casual-dining chain’s human resources team, and the brand ...

Your team’s engagement can help refine your competitive edge. In saturated, highly competitive markets, a distinct brand identity can make all the difference in standing out and becoming unforgettable ...

In the world of consumer packaged goods, the real magic often happens behind the scenes. Products may line grocery shelves for decades, holding a spot in shopping carts and pantries, but the companies ...

The world’s largest cosmetics manufacturer helps its employees generate 33 million organic impressions on brand content in only 18 months Sprinklr (NYSE: CXM), the definitive, AI-native platform for ...