Fri, January 23, 2026 at 12:15 PM UTC There was once a time when those who wanted smooth hair had to literally iron it out. Now there are tools and technologies specifically designed to straighten ...

Anyone with wavy or curly hair knows the struggle of trying to style their strands straight. A blowout is time-consuming and results can be unpredictable and short-lasting. Frizz is the enemy—and a ...

Women's Health may earn commission from the links on this page, but we only feature products we believe in. Why Trust Us? Salon keratin treatments are unrivaled in their ability to smooth and ...

If you’re one of her nearly nine million followers on Instagram, you already know Camila Coelho’s beauty and style game is always on point. The Brazilian influencer and entrepreneur may post selfies ...

Three Democratic lawmakers are questioning regulators about the level of formaldehyde used in popular hair-straightening treatments such as “Brazilian Blowout.” Reps. Edward Markey (D-Mass.), Jan ...

In-salon, professionally done hair-straightening treatments (such as Brazilian Blowouts) often contain formaldehyde, which is a chemical that many people prefer to avoid. The best keratin treatments ...

Add Yahoo as a preferred source to see more of our stories on Google. Arce tells Yahoo Life that she first started offering Brazilian blowouts to her clients in 2010. “It had no harsh chemicals. It ...

The long-standing dominance of the Japanese thermal-conditioning hair-straightening method in New York’s salons has been challenged lately by a Brazilian treatment that costs up to $600 and is ...