Walmart announced it has entered into an agreement to acquire Vibe.co, a self-serve CTV ad platform that aims to simplify ...

Underpinning these campaigns is proprietary eye-tracking research TripleLift conducted on Pause Ads - a non-standard CTV ...

There’s an emerging middle ground between direct-sold and programmatic CTV ad sales. On Thursday, Upstream, a supply-side company that until today was called TheViewPoint, introduced a platform that ...

NEW YORK and SAN JOSE, Calif.— Fox Corp. announced today that it is acquiring Roku, the world’s leading connected TV platform ...

CTV advertising enables marketers to reach their audiences with high-quality and engaging creatives, and this is why CTV campaigns are on the rise in 2025. However, to advertise effectively, drive ...

NEW YORK —Smartly, an AI-powered ad tech platform, and Roku have announced that they are working together to offer tools that ...

Cognitiv, the leading advanced performance partner powered by deep learning, today announced its full-funnel CTV solution has delivered a 19% lift in customer lifetime value for Fanatics Sportsbook.

The launch highlights the general availability of Teads CTV Performance, bringing AI-driven, lower-funnel outcomes directly ...