WOONSOCKET, R.I. — CVS Pharmacy has deployed “trend zones” in select stores to spotlight better-for-you snack and beverage items. The “trend zones” popping up at CVS stores are proof of the retailer’s ...

The company is committed to using more realistic beauty imagery. When you walk down the beauty aisle at the drugstore, you’ll find Photoshopped images of woman everywhere—on the store displays, on ...

One year in, Michelle LeBlanc, vice president of merchandising for beauty and personal care and hispanic center of excellence at CVS, is making her mark on the U.S.’s largest drugstore chain. That ...

FYI: CVS Beauty is the absolute first drugstore that will allow shoppers to swatch on makeup and skin care to try it before purchasing. As I waltzed down the newly revamped beauty aisles of a CVS ...