Celsius acquires the Rockstar Energy brand in the United States and Canada from PepsiCo, creating a total energy portfolio. "This agreement marks the next step in PepsiCo reshaping its brand portfolio ...

How a turbocharged upstart brand came to threaten Red Bull and Monster’s dominance. By Molly Young As with so many fantastic tales, it all started with a Florida man. When Steve Haley retired from his ...

High Noon is recalling two production lots of High Noon Beach Variety packs (12-pack/12 fluid ounce cans). Some of these packs contain cans that are filled with High Noon vodka seltzer alcohol and are ...

This year’s National Association of Convenience Stores (NACS) show in Chicago was like a coming out party for the revamped ...

The global energy drink market is growing rapidly and driving a wave of corporate consolidation and new partnerships, the most recent coming from Celsius Holdings, which announced Friday that it is ...

Celsius Holdings Inc. (NASDAQ:CELH) is tightening its grip on the energy drink aisle as a revamped distribution deal with PepsiCo (NASDAQ:PEP) elevates the company to category captain status, giving ...