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Christmas adverts: decoding the trusted formula used to pull on consumers' heart stringsThis Christmas, major UK brands are spending over £10 billion on advertising. And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention and ...
We may still have quite a while to wait until the big day, but these festive adverts are already getting us in the mood for Christmas 2020. Although it’s likely that Christmas 2020 will end up ...
The Christmas adverts from the UK's top retailers are always eagerly anticipated and each year they strive to make bigger and better productions. Unfortunately, in their attempts to appeal to a ...
From M&S destroying gifts to John Lewis’s cheeky Venus flytrap, these are the best Christmas adverts of 2023 so far. You may already have a friend who’s been counting down to Christmas since ...
The Entertainer has kicked off its “biggest ever” Christmas advertising campaign with a new ad that highlights the “deep love children develop for their ‘most favourite’ toy”. The Entertainer has ...
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Coca-Cola Christmas advert 2024: was it made by AI, what has the reaction been - who made it?One of the signs that Christmas is on the horizon is the ‘holidays are coming’ advert debuting on TV. It has been iconic since it debuted in the 20th century and its arrival is almost as ...
Christmas adverts have started on TV - and as ever, many conjure up sentimentality, nostalgia and joy. But as the cost of living soars, some retailers have opted for a more muted approach to their ...
In a revised, updated edition, Julian revisits the most memorable festive adverts - from cat food to Coca-Cola, stocking fillers to stock cubes - recalling the good ...
Christmas adverts mark the start of the festive period for many, with hotly anticipated adverts - verging on short films - from the likes of Aldi, John Lewis, Coca-Cola, McDonald’s and Disney.
Baffled viewers slam John Lewis Christmas ad as 'confusing and worst one yet' JOHN Lewis shoppers have slammed the retailer after it unveiled its festive advert - with some saying it's the "worst ...
Creative type Steve Howell casts his critical eye over Christmas adverts produced by Chelsea, Liverpool, West Ham and Celtic. Think of a Christmas advert and your mind may conjure memories of “A ...
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