Disney+ show "Ms. Marvel" has brought global attention to Pakistani music. But, in the early 2010s, Pakistan's music industry was on its knees. Coca-Cola and Pepsi stepped in with TV shows like "Coke ...
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From Qawwalis to Coke Studio: How Pakistan’s Music Conquered Indian Hearts One Soulful Note at a Time
In a world fragmented by borders, conflicts, and barbed-wire politics, few things flow as freely and fearlessly as music. And perhaps no story captures this quiet rebellion of harmony better than that ...
Coca-Cola is expanding Coke Studio, a music platform launched in Pakistan in 2008, to a global stage. Pratik Thakar, global head of creative strategy at Coke, told Campaign: "We already have four ...
Coke Studio is a Pakistani music television series which features live studio music performances by various artists, started in June 2008, originating from the Brazilian show, Estúdio Coca-Cola. The ...
Coca-Cola is the rare beverage that’s transcended categorization, becoming a beloved global pop culture icon in its own right. That’s why it was a welcome turn of events when the soda-maker announced ...
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