This article was taken from the May issue of Wired magazine. Be the first to read Wired's articles in print before they're posted online, and get your hands on loads of additional content ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Colgate-Palmolive modify or discontinue certain advertising claims for its Sensitive Pro-Relief ...

Over 57% of the world population suffer from sensitive teeth at some point in their lives and it would appear that this figure is on the increase. Teeth sensitivity is caused when enamel is eroded ...

Colgate-Palmolive has introduces what it believes to be a breakthrough solution to help the millions of consumers suffering from tooth sensitivity. Colgate-Palmolive South Africa has introduced ...