Our favorite perfume launches of the year, from Gucci's The Alchemist to a limited-edition monogrammed Louis Vuitton eLVes ...

Notes of nuts, milk, and more: Here's what will go viral this year.

A Scientific Examination of Fragrance Sensitivity, Endocrine Disruption, and the Hidden Impact of Synthetic Scent on ...

Patchouli princesses, now's the time to shine.

Starting at just $18, these earthy, green scents promise to transport you to a mystical forest, a sunny vegetable garden, ...

Balmain’s legacy hums beneath every note. Founded in 1945 by Pierre Balmain and guided today by designer Antonin Tron, the maison has long been synonymous with elegance, drama, and unapologetic ...

Rose might be the most iconic romantic perfume note—but for years, I wanted nothing to do with it. As someone who gravitates ...

For brand leaders in fragrance, the implication is clear: Bottles should be treated as long-term assets, not seasonal packaging decisions. Design governance must sit alongside product strategy rather ...

Sniffed and selected by a fragrance-obsessed beauty editor.

Matcha meets lily of the valley, buddleia, and jasmine in this airy floral-woody blend. Orange peel and toasted rice keep the ...