AI in marketing. AI is changing customer acquisition in financial services by optimizing targeting, personalization and media buying to reduce costs and increase engagement. Predictive AI models.

People no longer want to be treated as segments or account numbers. They want to be understood as individuals.

According to Fenergo estimates “poor customer experience” is costing financial institutions $10 billion in revenue per year. 36% of financial institutions have lost customers due to inefficient or ...

Financial services brands are at a crossroads. The industry is shifting from tradition to innovation, causing many organizations to rethink the way they connect with customers. But many leaders, ...

Fine-tuning Small Language Models to Better Understand Local Financial Service Contexts, Domain Terminology, and Ambiguous Customer Queries. TAIPEI, June 12, 2026 /PRNewswire/ -- ...

Artificial intelligence has gone mainstream. The term is now regularly appended to all manner of tools and technologies, even when it’s unclear exactly what role AI plays in delivering desired ...

Due to the increasing demand for intelligent customer service in the financial sector, the use of AI-powered chatbots is becoming unavoidable. Existing chatbot systems lack sufficient knowledge of ...

BRUSSELS & TEL AVIV, Israel--(BUSINESS WIRE)--KBC, a leading multi-channel bank-insurance group with a geographic focus in Europe, has partnered with Personetics, the leading global provider of ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Discover how fintech is reshaping financial services and everyday transactions, automating processes, and offering new tools for managing your financial life effectively.

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Onboarding is the process by which a prospective customer’s ...

In the financial services industry, outsourcing has been in use for quite some time. For example, since the 1970s, financial institutions have used outside firms for such clerical activities as ...