Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. These days, basketball and hip-hop culture are a double helix ...

In early 1998, few could have predicted that a rugged battle rapper from Yonkers was about to take over hip-hop. At the time, Puff Daddy and Bad Boy Records held court over the airwaves with lush ...

Hip-hop at it's core is lyrics on a beat, with both being vital for the final product. Throughout the genre's history, there have been some truly incredible beats that turned producers into stars, and ...

Kim Gordon's new album The Collective is a harrowing 40 minutes of fractured beats, squalling noise, and spoken word diatribes on gender, capitalism, tenpin bowling, the American Dream, gun violence ...

Kanye West claims he's produced "probably one of the best hip-hop beats of all time" for Jay-Z's new album, The Blueprint 3. And that's fighting talk. MusicRadar likes Kanye's self-confidence, but we ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. In a song called “Étouffée” on his new album, Californian rapper Vince Staples describes his record label ...

Something interesting is happening in the “Progressive R&B” category at this year’s Grammy Awards. Four of the six nominated albums contain songs that bear the unmistakable rhythmic signature of a ...