Yahoo CTO Blake Irving introduced Yahoo’s challenge to Google Instant, “Search Direct,” at a press event today at the offices of Yahoo’s PR agency. (See Danny’s head to head comparison of Yahoo and ...

How to optimize for brand-driven queries, by dominating direct search results, collecting and organizing queries, and nailing local-three pack rankings. Branded searches are searches for brands that ...

Yahoo is looking to one-up Google and its own search partner Bing, offering a new search experience it describes as the "fastest thing you have ever seen." The new product called Search Direct ...