If you watched the Golden Globes on Sunday night, you may have seen the commercial for L’Oréal Paris Feria Smokey Pastel kits in pink, lavender, and blue — yes, #UnicornHair and #MermaidHair have hit ...

As much as I love my natural hair color (to this day my mom still tries to get the exact shade at her salon), when winter hits it starts looking flat and dull. The dip-dyed effect of ombre hair always ...

Jewel has signed a worldwide deal with L'Oréal's line of Feria hair-color products to be part of a new ad campaign titled "Colour of Your Voice." The first TV ad debuts Sunday (March 14) in the… By ...

L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. At Walmart stores nationwide, ...

The campaign, based within an industrial estate, aims to show “an empowered, modern female spirit” explained Lisa Conway, managing partner for L’Oréal Paris. Conway continues, “The campaign celebrates ...