Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with sister publication Marketing Dive. A new 60-second ...

Dollar Shave Club is reinforcing its disruptor mindset for the launch of a new line of women’s razors and shave products. The move, accompanied by a marketing campaign that includes both a traditional ...

Razor brand Dollar Shave Club launched an improved version of its razor with a campaign featuring creative inspired by its own customers. As a 14-year-old brand, Dollar Shave Club’s goal was to get ...

Brands are tapping K-pop, DJs and cultural storytelling to make lychee, yuzu and ube the next trendy tastes.

A healthy fear of editors and parents will stop this reporter from finishing that commercial’s quote verbatim. (But you can find it in this viral video advertisement from the company then known as ...

Other brands take an ethereal approach to women’s shaving. Not Dollar Shave Club. “Dollar Shave Club has entered the women’s grooming market with razors, handles, and shaving products with the ethos ...