This story involves a $4,500 video that upended a century-old industry and knocked billions off a household name. A small startup, armed with sarcasm and a box of razors, managed to embarrass one of ...

Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with sister publication Marketing Dive. A new 60-second ...

Michael Dubin occasionally allowed himself to envision the moment when everything paid off. He’d be ushered into a grand ceremony, where some conglomerate, eager to own his massively successful ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Back in 2012, Dollar Shave Club debuted with one of the most ...