This story involves a $4,500 video that upended a century-old industry and knocked billions off a household name. A small startup, armed with sarcasm and a box of razors, managed to embarrass one of ...

Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with sister publication Marketing Dive. A new 60-second ...

Michael Dubin occasionally allowed himself to envision the moment when everything paid off. He’d be ushered into a grand ceremony, where some conglomerate, eager to own his massively successful ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Back in 2012, Dollar Shave Club debuted with one of the most ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dollar Shave Club is again taking the fight to legacy ...

You may know Dollar Shave Club best from its viral 2012 advert (or its line of "butt wipes for men"), but the company's irreverent humor certainly hasn't impeded its growth. Yesterday, Unilever ...

Article continues below this ad Still, the sale to Unilever was a detour from his initial roadmap. He hadn’t built Dollar Shave Club for a quick cash-out. He thought his company could become “a brand ...