Dollar Shave Club is again taking shots at legacy razor brands, this time with the aid of generative artificial intelligence, per details shared with Marketing Dive. A new 60-second spot shows the ...
Dollar Shave Club is again taking the fight to legacy razor brands in its latest campaign, which launches today across connected TV, social and targeted digital properties after being rejected as a ...
This story involves a $4,500 video that upended a century-old industry and knocked billions off a household name. A small startup, armed with sarcasm and a box of razors, managed to embarrass one of ...
While several brands have faced backlash for using artificial intelligence (AI) in commercials, Dollar Shave Club is scoring some points for coming out with a new campaign that both uses and lampoons ...
From streamlined adjustments to full overhauls, these projects set the bar for corporate image work this year.
Five years ago, you likely read numerous articles outlining the success of Dollar Shave Club. Nearly all of them focused on Dollar Shave Club’s famous viral marketing video. Today, it’s clear that ...