TaylorMade became the first major OEM to drop its 2026 driver line on Thursday, and the message was speed through proper fitting. The standout of the Qi4D driver is the quad weighting system, which ...

The following article and video are as “inside baseball” as I can provide in terms of what actually happens when a Tour fitter preps to work with a Tour player. The star of the show: TaylorMade fitter ...

Fitters have gotten two full months to work with this year’s crop of new drivers, and for this popular fitting house in Florida, there’s a clear winner so far. On this week’s episode of GOLF’s Fully ...

When we talk about the importance of fitting, the natural thought might be that we mean getting the right specs. Narrowing down the optimal loft or shaft or even the perfect settings on your ...

After years of using an outdated driver, the author underwent a professional fitting. The fitting resulted in a significant improvement in driving distance and accuracy. The author offers tips for ...

Question: I don’t think fitting works. I’ve got a driver I’ve had for a dog’s age, and I’ve been for a couple of driver fittings and they haven’t shown me they can beat it. I thought the new stuff was ...

TaylorMade won’t release new drivers in 2027, signaling a major shift in how golf equipment companies approach innovation and consumers.