In the late 1940s, Ford Motor Company concluded that a mid-priced automobile void hindered sales and pushed a significant portion of the market into a mass migration to other manufacturers. Long story ...

The Ford Edsel was launched in 1958 with grand expectations but quickly became a symbol of failure in the automotive industry ...

A handsome and hard-punching newcomer will officially join the Ford family of automobiles Tuesday. The Edsel, packing 300-plus horsepower in either of two engines, is expected to deliver some telling ...

Named after Henry Ford's son, the Edsel division was founded in late 1956. It was FoMoCo's fourth brand at the time, and it was supposed to help the company gain additional market share from General ...

It's famous as an automotive disaster, but is also a very interesting one - and there's a twist in the ...

The Henry Ford Museum's new "Driving America" exhibit displays a 1957 DeSoto Fireflite four-door hardtop, which I figured would make a good subject for this column. Four-door hardtops have all the ...

View post: 2027 Kia Telluride Hybrid vs. Gas. Is the Tradeoff Worth it? 17 – 1958 Edsel Citation in Colorado junkyard – photo by Murilee Martin 35 – 1958 Edsel Citation in Colorado junkyard – photo by ...

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*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Apparently, the FoMoCo marketing team was overly optimistic about the new Edsel line as they penned the brochure for 1959 ...

*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. "Aim was right, but target moved!" This quote by a prominent historian back in the day, might have been apropos for the ill-fated ...